Follow Us on Twitter

Win a signed copy of Lord Sugar’s autobiography, What You See Is What You Get – out now!

Alan Sugar, What You See Is What You Get

Compiled by Jack Foley

TO CELEBRATE the release of What You See Is What You Get, out in all good book shops now, we have a copy signed by Lord Sugar himself for you to win!

Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid, he watched his dad struggle to support the family. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune.

Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad’s groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC.

He takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage.

Like the man himself, this autobiography is forthright, funny and sometimes controversial.

To be in with a chance of winning this prize, all you need to do is answer the following question:

Q. Lord Sugar formerly owned which technology empire:

A) Apple
B) Amstrad
C) Sanyo

Simply send the answer to Lord Sugar competition and include your name, address, telephone number and email

For more information on Lord Sugar please go to the official page or follow the man himself at