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Fresh Dressed - Preview & trailer

Fresh Dressed

THE birth and history of hip hop has been well documented, from the music, block parties and digging in the crates for breaks to graffiti and breakdancing, all proving rich subjects for documentaries.

But the accompanying fashion, the ground-breaking styles sported by early artists and fans of the genre, whose rush to find new threads, kicks and accessories went beyond Adidas sneakers and tracksuits to customised, graffiti jackets, Kangol hats and far, far beyond, hasn’t been given the attention it deserves…Until now.

Fly feature documentary Fresh Dressed charts the innovative, weird and wonderful styles worn by hip-hop artists, rappers and crews from the inception of the movement through to the multi-million dollar fashion empires built by current megastars such as Sean “Puffy” Combs.

With funky, fat-laced Adidas, Kangol hats, and Cazal shades, a totally original look was born – Fresh – and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm.

Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

As Kanye West – one of the many rap icons interviewed for Sacha Jenkins’ Fresh Dressed – says: “Being fresh is more important than having money. The entire time I grew up, I only wanted money so I could be fresh.”

Sean “Puffy” Combs, Pharrell Williams, Kanye West, Nas and many more all wax lyrical on the importance of being Fresh Dressed.

Fresh Dressed hits DVD on November 9, 2015.

Win Fresh Dressed on DVD

To celebrate the release of Fresh Dressed on DVD on November 9, 2015, IndieLondon is offering readers the chance to win 1 of 3 copies. Simply answer the following question…

Q. Who directs Fresh Dressed?

Simply send the answer to Fresh Dressed competition and include your name, address, telephone number and email

Watch the trailer