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Review by Jack Foley

IndieLondon Rating: 1 out of 5

PIMP, like its name suggests, is an unsavoury little film that’s exploitative, seedy and deeply unpleasant.

Adopting a faux-documentary style, the film follows Robert Cavanah’s ‘soft-hearted’ sex trafficker Woody (Cavanah) as he attempts to keep control of his women, stay one step ahead of a ruthless boss (Danny Dyer) and protect the reluctant Chinese hooker he has come to love over the course of one hectic week.

En route, he must also negotiate a turf war with some “Chinks” and find out whether a snuff tape he has been sent is for real.

But in truth, nothing or no one in the film is worth caring about given the sordid nature of proceedings, and the brash, laddish manner of its delivery.

Cavanah, who also wrote and directed, must take the lion’s share of the blame given that his expletive-heavy script and sordid direction often saturates what could have become a decent thriller.

While nods to famous quotes from the likes of Ghandi and Shakespeare are just plain laughable, given the context they’re set in.

Of the support cast, Dyer is as predictably laddish as ever as a crime boss ripe for a comeuppance, while the likes of Martin Compston and Billy Boyd threaten to bring some measure of quality to peripheral roles without any real success.

But far from providing any eye-opening insight into London’s seedier side, or even a competent race-against-time thriller, Cavanah bodges all of the film’s potential amid his desire to please FHM or Nuts fans seeking cheap, exploitative thrills and all manner of thuggish, sexist and homophobic behaviour.

It’s an onerous journey from start to finish.

Certificate: 18
Running time: 86mins
UK DVD & Blu-ray Release: May 24, 2010