The Greatest Movie Ever Sold - Preview
Preview by Jack Foley
BOUNDARY-pushing Oscar®-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in The Greatest Movie Ever Sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
When he gorged on McDonald’s for his breakthrough feature Supersize Me in 2004, Morgan became something of a cult hero before going on to ask the question; Where In The World is Osama Bin Laden? for his next documentary that explored the fight against terrorism!
A very powerful but also irreverent brand in his own right, filmmaker Morgan Spurlock is much loved in the UK.
In The Greatest Movie Ever Sold, Spurlock exploits the film promotion phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
It seems like everywhere we go someone is trying to sell us something, but have you ever wondered what goes on behind closed doors?
With humour and insight (and thanks to help from Amy’s Kitchen™) The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions.
The Greatest Movie Ever Sold is released by Universal Pictures on DVD with The Greatest amount of Extras you’ll ever see on February 27, 2012.
Win The Greatest Movie Ever Sold on DVD
To celebrate the release of The Greatest Movie Ever Sold on DVD on February 27 IndieLondon has teamed up with Universal Pictures to offer readers the chance to win 5 DVDs and 1 Amy’s Kitchen™ Goody Bag (as a star prize with the DVD). Simply answer the following question…
Q. Name either of Morgan Spurlock’s previous documentaries…
Simply send the answer to Greatest Movie Ever Sold competition and include your name, address, telephone number and email