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Alternative Fashion Week

Preview by Lizzie Guilfoyle

ALTERNATIVE Arts is presenting Alternative Fashion Week at the Spitalfields Traders Market – from April 20 to April 24, 2009.

Alternative Fashion Week is where all the best new designers are to be found. It provides a genuine alternative for them to present their work directly to the press, public and the fashion industry. Designers come from all over the UK and this year from Italy, Croatia, Sweden, Finland and the USA.

Over seventy designers have been selected to show their work. Hundreds of applications are received from independent designers aiming to establish their labels to recent fashion and textile graduates. Expect anything from elegant to edgy.

Fourteen different designers will show each day. Original and recycled textiles are a major feature. There’ll be womenswear and menswear from the sublime to the sensational, with an emphasis on environmental awareness and ethical sourcing.

Stunning new models will be taking to the catwalk with many arriving hot from the special model training course run for six weeks prior to Alternative Fashion Week.

Fashion Shows will be open to the Press and Public daily at 1.15pm accompanied by live contemporary jazz from Tex Tile and the Catwalk Combo.

The Fashion Market that surrounds the catwalk from 11am to 5pm each day is a shopping sensation with stalls selling an exotic range of clothes, textiles and accessories.

Alternative Arts is a publicly funded arts organisation presenting fashion as an exciting and original art form and supporting fresh talent by producing and directing Alternative Fashion Week at no charge to the designers.

Admission: Free (includes a programme listing every designer) but collections will be taken for the Spitafields Crypt Trust charity.

Spitalfields Traders Market, Crispin Place, Brushfield Street, London, E1