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Celebrate Freddie Mercury's 70th birthday with Hard Rock Cafe London and raise money for The Mercury Phoenix Trust

Event preview

STAFF at Hard Rock Cafe London will be dusting down their catsuits and donning fake moustaches to become Freddie For A Day on Monday, September 5, 2016, to raise funds and awareness for the Mercury Phoenix Trust and the fight against AIDS and HIV.

Freddie For A Day, now in its sixth year, is a fundraising initiative of the Mercury Phoenix Trust, which encourages friends and fans around the world to spend the day dressed as Freddie Mercury on what would have been the music legend’s 70th birthday.

Director of European Marketing for Hard Rock International Marc Carey, said: “Hard Rock International is delighted to work alongside Queen and The Mercury Phoenix Trust on their annual Freddie For A Day.

“Hard Rock has long been associated with the rock legends and their charity, raising hundreds of thousands of dollars through the sale of a Queen Signature Series T-Shirt and even setting up a ‘mobile’ restaurant backstage at the Freddie Mercury Tribute Concert at Wembley Stadium in ’92. Each cafe throughout Europe will be encouraging local Freddie fans to visit dressed up as the icon and to help raise funds for this great cause.”

For one day only customers and staff at Hard Rock Cafe London are invited to join in on a day full of Queen music, moustaches, and Freddie costumes. The evening will come alive from 6pm-11pm, with an incredible live band performing a selection of Queen songs, along with a few other surprises. Guests will also be able to tuck in to an exclusive, mouth-watering Freddie-inspired menu and a special themed Freddie cocktail.

With entry at just £7 for fan club members, including a moustache and raffle entry, and £10 for non-fan club members, and with all ticket proceeds contributing to the Mercury Pheonix Trust, you won’t want to miss out on an evening of Queen inspired fun. Freddie pins will also be available on the night at just £8.95, and with only 300 available, you’ll have to snap them up quick before they’re gone! With all this to come on the night, there’s no better place to celebrate the icon’s 70th birthday.

Claudia Walker of the Mercury Phoenix Trust said: “Freddie For A Day is a global AIDS fundraising and awareness campaign, enabling fans around the world to help the Trust in its work and have fun whilst doing so. Our partnership with the Hard Rock Cafe will further raise the profile of Freddie For A Day as we join forces in many cities to celebrate Freddie’s life and help those less fortunate to fight this terrible disease which ended his life.”

Emma Donoghue from the Trust added: “What started out as a quick chat over a cup of coffee, turned into this phenomenal working relationship we now have with Hard Rock Cafe – the teams from both Universal Music and Hard Rock have really captured Freddie’s legacy and are throwing some incredible events during the first week of September, culminating on the 5th of September – which would have been Freddie’s 70th birthday! So get your Freddie’s Ready and let’s raise some serious money for The Mercury Phoenix Trust!”

Hard Rock Cafe London, 150 Old Park Lane, London, W1K 1QZ