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Economies of Experience - a unique theatrical conference

Event preview

ON THURSDAY, November 6, 2014, ZU-UK, BoSI and Napalm Games are presenting Economies of Experience at The Chainstore, Trinity Buoy Wharf.

Under a new name, the creators of the celebrated all-night performance, Hotel Medea, bring together some of the most creative thinkers from the arts, cultural strategy and digital gaming, to present an international programme of interactive debate on the future of digital, performative and game culture in privately owned public spaces.

Curated into three main discussions, this artist-led event will also be interspersed with a host of playful interventions, including a silent disco, a chance to have your photo taken with a gorilla and an opportunity to travel in a giant foot.

Stemming from a belief that arts, gaming and technology will become an essential component of future high streets and privately owned public spaces, the event’s panel discussions are designed to explore how artists can contribute to new entrepreneurial activity, to encourage community cohesion and engage audiences in new ways.

Confirmed organizations include Queen Elizabeth Olympic Park, Watershed Bristol, National Theatre Wales, Encounters Short-film and Animation Festival amongst others.

ZU-UK joint artistic director, Jorge Lopes Ramos, said: “Economies of Experience is a continuation of the our long-standing efforts to support international match-making, multi-disciplinary collaboration and extraordinary experiences for individual audience members: a meeting point for makers, innovators and programmers.”

ZU-UK is an established, award-winning independent theatre company based in East London and Rio de Janeiro. The company creates work designed to unite audiences in an increasingly globalised world through tailor-made experiences, rooted in rituals and rites. Since 2001, the company have collaborated across cultures and artistic disciplines, and are the creators of Humble Market – an immersive exhibition between UK and Brazil (2012) and Hotel Medea – an immersive over-night experience (2011).

Conference Information

Curated by Jorge Lopes Ramos and Persis Jade Maravala; in partnership with NPO Bureau of Silly Ideas (BoSI) and NAPALM STUDIO (Porto Alegre, Brazil).

PANEL 1: What can Zombies teach the arts?

Confirmed speakers include Verity McIntosh (Producer, Watershed/Pervasive Media Studio), Dan Eastmond (Director, Firestation Arts), James Wheale (Director, 2.8 Hours Later and creator Understory), Julian Sykes (Creative Director, Yellobrick) and Mariana Bandarra (Brazilian Transmedia Artist and Linguist).

PANEL 2: How can artists and gamers partner with Privately Owned Public Spaces (POPS) to engage audiences in new ways?

Confirmed speakers include Adriana Marques (Head of Arts, Queen Elizabeth Olympic Park), John McGrath (Artistic Director, National Theatre Wales), John Sackett (Director, Big Adventures), Professor Jon Dovey (Director of REACT, University of the West of England, Pervasive Media Studio) and Roger Hartley (Artistic Director, BoSI (Bureau of Silly Ideas).

PANEL 3: What can business model innovation look like for an increasingly digital and gaming culture?

Confirmed speakers include Giovanni Schiuma (Director of the Innovation Insights Hub, University of the Arts London), Debbi Lander (Former Creative Programmer, North West Cultural Olympiad, Artistic Director, Encounters Short-Film and Animation Festival), Carlos Idiart (Managing Director, Napalm Games Studio and Kayumo), Iuri Freilberger (Coordinator, RS CRIATIVO) and Caroline Bucker (Founder, D.Think Group).

Tickets: £10 (includes light lunch). To book, visit

Time: 11am – 5pm.

The Chainstore, Trinity Buoy Wharf, 64 Orchard Place, London, E14 0JW