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Hello Kitty Live - Fashion & Friends - Hammersmith Eventim Apollo

Event preview

SANRIO GmbH, Live Nation and Zen Tiger Live, in association with Warner Music Group, have announced the world premiere of Hello Kitty Live – Fashion & Friends on Thursday, October 8, 2015 at the Eventim Apollo in London.

The world premiere will be preceeded by a preview show on Tuesday, October 6 at The Waterside Theatre in Aylesbury and followed next year by a UK tour, starting on Saturday, March 26, 2016. Tickets for the tour are now on sale.

For the first time ever, fans of all ages will be given the chance to physically enter the world of Hello Kitty as she takes to the stage live and in 3D for this world premiere, the latest development in the continuing evolution of this global super brand.

Set in modern-day London, Hello Kitty is a young girl who is full of dreams and ambition for her future. But before she can get there, she is faced with a challenge ahead. Luckily Hello Kitty is not alone and with the help of her fantastic friends including My Melody, Dear Daniel and Mimmy, she will take on this amazing opportunity that can change her life forever!

This is a story of talent, friendship and a passion for creativity combined with fantastic fashion and costumes. Combined with a lively and sparkling soundtrack, including songs from Clean Bandit, Charli XCX, Bruno Mars and Echosmith, this is a chance to take part in this unique show for children, families and fans of all ages.

The creative team includes Richard Lewis, creative director of a long list of successful productions including Peppa Pig Live and Lazy Town Live; Del Mak, choreographer of TV show Got to Dance; and LRNZ, one of the most acclaimed upcoming visual artists on the digital scene.

Together they have created a fun-packed show, where the characters on stage and the animations on a mega HD screen interact with the public as the story unfolds.

Steve Homer, Promoter at Live Nation Entertainment, said: “We are delighted to have Hello Kitty Live – Fashion & Friends on our roster; she is a natural addition to a line-up of Global superstars we work with including Madonna, Rihanna and Beyonce.”

An exclusive and limited series of Hello Kitty Live – Fashion & Friends merchandising will be available only at the show venues.

For more information and to book tickets visit Tickets are also available online at and

The tour will visit Warrington Parr Hall (March 26), Stoke Regent Theatre (March 27), Northampton Derngate (March 28), Wolverhampton Grand Theatre (March 29), Bournemouth Pavilion (March 30), Southend Cliffs Pavilion (April 1), Portsmouth Guildhall (April 2), Nottingham Royal Concert Hall (April 4), Cardiff St. David’s Hall (April 5), York Barbican (April 6) and Glasgow Royal Concert Hall (April 7).