Lines at The Strand Gallery
ADVERTISING Exhibitions, an ambitious, non-profit exhibiting body founded in May 2012, is presenting an exhibition entitled Lines at The Strand Gallery. A platform for emerging artistic talent, it runs from June 12 to June 15, 2013.
The brainchild of a group of university students eager to forge their careers within the culture industry, Advertising Exhibitions was founded as a mutually beneficial initiative for aspiring creatives the world over.
The exhibition itself focuses on the ‘practice and process’ of an idea. The hope is to reconceptualise the artworks by exhibiting them in relation to works of varying practices, therefore creating a new narrative with one another – drawing a line between them.
With over 30 artists on show from a variety of backgrounds and disciplines, the exhibition seeks to include each and every one, showcasing photography, sculpture, illustrations, graphic design, fine art, crafts and installations.
All works will be available to buy and with a commission-free policy in place, the sales will wholly benefit the artist. All other proceeds from the exhibition will be donated to The Prince’s Trust for Children and the Arts, in support of their ongoing work to engage disadvantaged children nationwide, ensuring they are inspired by the arts.
The selection process of chosen pieces has been overseen by a distinguished panel of industry professionals, also profiting from contrasting backgrounds.
They are artist and sculptor Lawrence Lek, who is currently designer in residence at the Design Museum in London; Ben Street, a free-lance art-historian, writer and curator working mainly with The National Gallery, who also founded the Sluice Art Fair in 2011; and renowned still life photographer, Polly Morgan who practices under the Guild of Taxidermists to create her striking pieces.
An on-going part of the exhibition is The Postcard Project, a scheme acting as a vehicle for free creative output – by approaching artists from all walks of life to design a postcard sized piece of work that epitomises their current practice. This could be a painting, an off cut from a current work or a few scribbled words.
As well as encouraging others to create their own designs and display them through an online gallery, the project also links back to the creation of dialogue between artists and disciplines and leads artists to question their own role in the modern art world and to respond to previous artist’s submissions.
Admission: Free (donations encouraged).
The Strand Gallery, 32 John Adam Street, City of London, WC2N 6BP