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Other Criteria Launch Misha World Silk Scarves

Event preview

THIS spring, March 15, 2012, marks the launch of Misha World limited edition scarves exclusively at Other Criteria. Through this series artist Misha Milovanovich has taken the square frame and poured in fantasy fashion.

A Spring Summer 12 statement piece or a day-wear daydream, Misha World has created a collection to choose from.

Each scarf’s artwork is realised in Italian silk twill, and the 10 unique designs come in editions of 200. Misha World takes inspiration from the spheres of art, music, fashion, and travel; from Allen Ginsberg’s poetry to Jazz, 60s prints and Pop culture, all combine like a Japanese anime of shattered colour blocks.

With Misha’s painterly background, unique sweet and sour colour combinations work against black and white backgrounds. In the range of ten, the wearer can choose from the blazing prints of power pastels and sherbets, or the tribal geometric block borders of another.

Jazz influences speak through a cacophony of colour in graphic deco-shapes whilst Manga-style eyes seem to look to the future. Through these scarves art historical figures from the likes of Picasso and Mondrian meet with fashion’s forefather of print Emilio Pucci to form the ultramodern designs of Misha World.

This spring’s scarf collection captures the best of retro, awakens new colour consortiums and forms part of the covetable wardrobe.

Whether Candy Warrior, Rio, Mellow Yellow, London Life, Ipanema, Picasso, Good Times Are Coming, Mr Toasty, Le Bien Le Mal or Mr Baddy, each design exudes personality and versatility, perfectly described by Misha as ‘having a scarf with many different lives, almost like a friend’.

Misha World silk scarves will be available exclusively in the UK at Other Criteria, 14 Hinde St, London, W1 and online at www.othercriteria.com, priced at £325.

Also exhibited as part of the window display will be a sculpture and print by the artist.

Misha Milovanovich is a contemporary artist based in London. She works with painting, sculpture and video, and her latest project is a collection of limited edition silk scarves. Inspired by the luxury of silk and love of fashion, Misha spins, rhymes, mixes and scratches her colours and patterns like a Voodoo Hip Hop artist on substances known to alter cognition and perception.

Misha graduated from St Martins School of Art in London in the early nineties. Her influences are born out of her love of surreal art and cinema, particularly the subject matter and refined lighting found in the works of Fellini, Scorsese, Caravaggio, El Greco, Jean De Buffet and Martin Kippenberger.