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The Art of Seduction at Masterpiece London

Jeanloup Sieff (1933-2000). La robe trop étroite. Vintage gelatin silver print, 34 x 34 cm. © The Estate of Jeanloup Sieff / Courtesy Bernheimer Fine Art Photography.

Exhibition preview

BERNHEIMER Fine Art Photography will exhibit The Art of Seduction, a selection of female portraits and nudes, on the Bernheimer-Colnaghi stand (B2) at Masterpiece London (June 30 to July 5, 2011).

Photographers include Robert Mapplethorpe, Helmut Newton, Annie Leibovitz, Horst P Horst and Lucien Clergue.

One of the highlights will be a vintage print of La robe trop étroite (pictured) by the fashion photographer Jeanloup Sieff (price €24,000). Sieff (1933-2000) was born in Paris to parents of Polish origin.

His interest in photography began at the age of 14 when he was given a Photax plastic camera for his birthday and grew as he discovered it was a great way to meet girls during his holidays in the Polish winter resort of Zakopane.

In 1953 he attended the Vaugirard School of Photography in Paris, later moving to the Vevey School in Switzerland, and was already working as a freelance reporter in 1954. In 1956 he began shooting fashion photography, and two years later joined the Magnum Agency and travelled to Italy, Greece, Poland and Turkey.

He settled in New York for a number of years in the 1960s, where he worked for Esquire, Glamour, Vogue and Harper’s Bazaar, becoming extremely popular in America.

Sieff won a number of prizes, including the Prix Niepce in 1959, the Chevalier des Arts et Lettres in Paris in 1981 and the Grand Prix National de la Photographie in 1992.

Dancers and nudes were two recurring themes in his works and he photographed many celebrities, among them Jane Birkin, Yves Montand, Alfred Hitchcock, Jacques-Henri Lartigue, Yves Saint-Laurent, and Rudolf Nureyev.

Blanca Bernheimer, director of Bernheimer Fine Art Photography, plans to show a small number of portrait pictures and a group of landscape photographs that reflect the subject matter of the Old Master paintings also on view on the stand.

Masterpiece London, South Grounds, The Royal Hospital Chelsea, London, SW3