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Avatar beats Mamma Mia's UK box office record


Story by Jack Foley

JAMES Cameron’s Avatar has now become the highest-grossing film in the UK, surpassing previous record holder Mamma Mia!.

The Oscar nominated sci-fi epic, and all time global record holder, has now taken $116.5 million in the UK, slipping past Mamma Mia‘s total (£69.17m) on its way to another world-dominating week of ticket sales.

The film has also became the top grosser in Brazil and Taiwan and is the most popular film in Italy, where it has taken a record-breaking total of $69.6 million so far.

To underline Avatar‘s UK popularity, Mamma Mia! had taken 79% of its eventual total gross after eight weekends on release.

If Avatar follows the same pattern, it can expect to take £91m as a UK total.

If, however, it emulates Titanic‘s Oscar-winning success at the forthcoming awards ceremony, distributor Twentieth Century Fox can realistically expect to see the film surpass the £100 million mark.

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