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Baby Driver helps turn Austin Powers masks into a Halloween best-seller

Baby Driver

Story by Jack Foley

THANKS to the success of summer movie Baby Driver sales of Austin Powers masks have rocketed this Halloween season in the US.

The upturn in sales can be attributed to one of Baby Driver’s funniest scenes, involving a mix-up among a trio of robbers that results in Austin Powers masks being used for a heist rather than masks of the Halloween antagonist Michael Myers – the joke being that the fictitious killer and Austin Powers star have the same name.

According to data received by The Hollywood Reporter, Austin Powers masks have sold out on costume sites and are no longer available at either Amazon or eBay.

They even contacted director Edgar Wright for a comment, to which he replied: “I’m very proud. I feel like through my career, I have given people some very easy Halloween costumes, like Shaun in Shaun of the Dead.

“I even mentioned to Warner Bros. [which released Austin Powers under New Line Cinema] that they may ship a lot of masks at Halloween, and I think that’s exactly what’s happened!”

Ironically, the Michael Myers gag only came about by circumstance, given that Wright had only originally planned to have one of the robbers don the mask by mistake.

However, owing to the fact that the Baby Driver production could not get clearance in time to use the preferred horror masks, they altered the scene to include the Austin Powers masks, with the blessing of both Mike Myers’ and Warners.

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