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Batman Vs Superman: Dawn of Justice suffers massive plunge in second week of release

Batman Vs Superman: Dawn of Justice

Story by Jack Foley

ZACK Snyder’s Batman Vs Superman: Dawn of Justice has plunged an estimated 68% in its second week of release even though it remained at No.1 in the US.

The critically-derided superhero smack-down earned $52.4 million, much less than anticipated, in its sophomore run, meaning that it suffered one of the biggest drops in history for a marquee superhero title – just one week after posting one of the biggest superhero openings of all-time.

Heading into the weekend, some analysts thought Batman vs Superman would pull in over $60 million, considering it had little competition, but word of mouth among some fans has contributed to the film’s rapid drop-off in viewing numbers.

Internationally, the picture was much the same. It fell 67% to $85 million from 67 markets for a foreign total of $421.4 million. But in markets like China, its drop-off has been emphatic, with the film being beaten to the top spot by Disney’s Zootopia. Its global haul now stands at $682.9 million.

To compare the film to other superhero exploits, Avengers: Age of Ultron fell 59% in its second weekend while The Dark Knight dropped off by 53%.

The only major studio superhero movie to see a decline approaching 70% was X-Men Origins: Wolverine, which fell 69% in its second outing. Snyder’s own Man of Steel dipped 65%.

However, some box office monitors will point out that the decline is nowhere near as bad as it sounds. Harry Potter and the Deathly Hallows: Part 2 actually tumbled 72% in its second weekend, while The Twilight Saga: New Moon slipped 70%.

And Warners domestic distribution chief Jeff Goldstein was also dismissive of the drop, saying: “We’re not concerned. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge.”

Indeed, that figure is already better than the entire lifetime runs of rival Marvel titles Ant-Man, Thor, Wolverine and Captain America.

Elsewhere at the US box office, Disney’s Zootropolis – aka Zootopia in the US – placed second in its fifth weekend, grossing $20 million for a US total of $275.9 million. Overseas, the Disney Animation Studios title grossed another $30 million to zoom past the $500 million mark.

My Big Fat Greek Wedding 2 overcame dismal reviews to finish third, falling a mere 38% in its second weekend to $11.1 million for a US total of $36.4 million.

The remainder of the US top five was occupied by two faith-based titles. God’s Not Dead 2 came in ahead of projections with an estimated $8.1 million, to take fourth spot, while Sony’s Miracles From Heaven took $7.6 million in its third weekend for a US total of $46.2 million.

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