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Battleship - Moments Worth Paying For Trailer

Battleship

FROM today (Friday, March 23, 2012) in cinemas nationwide visitors will be the first to see a high impact film trailer designed to inspire the greater respect for copyright and the value of film and TV content.

The special trailer, produced by Universal Pictures, uses content from Universal’s 2012 blockbuster release, Battleship – out April 11 – and shows the range and intensity of emotions audiences will experience when seeing the film in cinemas.

The first of a series of title specific adverts, the campaign builds on the success of the ‘Moments Worth Paying For’ campaign, launched by the Industry Trust for IP Awareness last year, which aimed to win hearts and minds in the continued challenge posed by copyright infringement.

Edited with film content, the trailer turns the camera on the viewer to capture the emotions that watching film and TV can evoke – and positions these as “Moments worth paying for”.

Watch the special trailer:

Related links:

Battleship photos l Moments Worth Paying For on Facebook l Moments Worth Paying For Channel= l Moments Worth Paying For on Twitter l Find AndyFilm