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Brave earns Pixar another US box office success

Brave

Story by Jack Foley

PIXAR’S latest slice of animation, Brave, has shot straight to the top of the US box office with a whopping $66.7 million debut.

The opening figure vindicates Pixar’s ‘brave’ decision to focus its latest adventure around a female heroine and is the fifth best debut of all time for a Pixar title.

The film also maintained the company’s enviable record of opening all of its movies to No.1 while also scoring the second highest June opening for an animated feature after Pixar’s Toy Story 3 ($110.3 million).

Commenting on the figures, Disney executive president of world-wide distribution Dave Hollis said: “You have to draw men and boys as well to see this number. The themes in the movie – bravery, fighting for your fate – transcend gender.”

Animation ruled the weekend box office, in fact, with DreamWorks Animation and Paramount holdover Madagascar 3: Europe’s Most Wanted holding firm at No. 2 in its third weekend with an estimated $20.2 million.

That figure takes its US total to roughly $157.6 million.

It meant that another of the weekend’s high profile new releases, Abraham Lincoln: Vampire Hunter, dwindled in third place with a $16.5 million opening.

Distributor Fox had predicted a debut in the $15 million range given that there are no big stars in the film and it is R-rated. But box office predictions pre-weekend had placed it closer to $20 million. The film cost a reported $68 million to produce.

Another new release to suffer, albeit on a smaller scale, was Steve Carell-Keira Knightley indie drama Seeking a Friend for the End of the World, which debuted to $3.8 million, much lower than hoped.

But the film is garnering positive word of mouth and there is hope that it will find its legs.

Related: Watch the latest trailer for Brave

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