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Captain Marvel enjoys fifth biggest IMAX opening ever

Captain Marvel

Story by Jack Foley

IMAX Corporation (NYSE:IMAX) has announced that Marvel Studios’ Captain Marvel opened in IMAX® cinemas this weekend with a $36.1 million global debut, becoming IMAX’s fifth biggest opening of all-time and the first non-sequel film to crack the top five.

The film also represented IMAX’s best March opening and the second highest Marvel opening for IMAX globally.

With this weekend’s results, the Marvel Cinematic Universe has now crossed $1 billion in IMAX box office.

In the US, Captain Marvel grossed $14.1 million on 411 IMAX screens marking IMAX’s second biggest March opening. Nine of the Top 10 grossing theatres were IMAX locations.

IMAX CEO Richard L. Gelfond commented: “IMAX is honoured to be part of the spectacular performance of Captain Marvel, the biggest superhero origin story opening in IMAX history that has earned its rank among the highest-grossing IMAX openings ever.

Captain Marvel marks an incredible start to what is shaping up to be a very strong 2019 line-up and sets the stage for the highly anticipated Avengers: Endgame, which was shot entirely with IMAX® cameras.”

International IMAX weekend results for the film reached $22 million from 964 international sites and set new records including IMAX’s best international Marvel opening and IMAX’s second biggest international opening of all-time.

In China alone, IMAX reported $10.4 million from 603 screens representing IMAX’s biggest March opening in the market.

Nine of the top 10 Captain Marvel locations in China were IMAX theatres. The film also delivered all-time biggest IMAX openings in 12 international territories, including Germany, Ukraine, India and Puerto Rico.

The film is scheduled to open in Japan on March 15.

Megan Colligan, President, IMAX Entertainment and Executive Vice President, IMAX Corp, added: “Congratulations to directors Anna Boden and Ryan Fleck, and to Kevin Feige and teams Disney and Marvel on a monumental opening that showcases the multiple powers of women.

“We believe this weekend’s results are a clear indication that audiences around the world continue to seek out the biggest blockbuster events in the differentiated IMAX format.”

Captain Marvel featured select scenes specially formatted for IMAX theatres with an expanded aspect ratio, which means audiences get to see up to 26% more picture than standard theatres, only in IMAX.

The top 5 IMAX global opening weekends…

1) Star Wars: The Force Awakens
2) Jurassic World
3) Avengers: Infinity War
4) Star Wars: The Last Jedi
5) Captain Marvel