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Demand for Star Wars: The Force Awakens tickets prompts cinema site crashes

Star Wars: The Force Awakens

Story by Jack Foley

DEMAND for tickets for Star Wars: The Force Awakens has prompted cinema websites in the UK to crash.

Both Odeon and Picturehouse said on Monday that their sites had been hit by the groundswell of activity caused by people trying to book their tickets to see JJ Abrams’ film at the earliest opportunity.

The Picturehouse group even cited “unprecedented” demand, prompting its site to crash amid the burden being placed upon it.

Another UK cinema chain, Vue, said that sales had been impressive but said that their customers had been purchasing tickets without delays.

The company, the third largest in the UK with 80 cinemas, said it sold 10,000 tickets in the first 90 minutes of tickets going on sale.

A spokesperson said demand represented “the biggest first hour of advance ticket sales seen so far this year”, adding: “It would normally take a matter of weeks for advance sales to reach this level.”

The ticket rush took place on the same day as Disney released the official poster for The Force Awakens, which also set social media ablaze for the way in which it featured a cavalcade of famous faces and a handful of new characters – but no Luke Skywalker.

However, further details about the film are expected to be revealed on Tuesday (October 20) when the first new Star Wars: The Force Awakens trailer since April hits the Internet in the early hours of the morning, UK time.

Abrams’ film is released in UK cinemas on December 17 and is the first in a new trilogy of Star Wars movies set for release between now and 2019.

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