Disney transforms London street into '80s computer game for Wreck-It Ralph
Story by Jack Foley
DISNEY has transformed one iconic street in London into an 80’s video game.
8 Bit Lane in Brick Lane has been created to celebrate the release of Disney’s Wreck-it Ralph, a hilarious new arcade-game-hopping animated adventure in UK cinemas from February 8.
The public will experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.
8 Bit Lane will also showcase the world’s first Blipp-able building using Blippar’s visual discovery app.
When Wreck-It Ralph fans ‘Blipp’ The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself.
8 Bit Lane is open to the public from today (Friday, January 11, 2013) until Sunday night (January 13). Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL.
Visiting 8 Bit Lane this weekend? Tweet your pictures including #8BITLANE
Disney engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art.
He commented: “My whole life has become somewhat pixelated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions.
“In many ways the retro styling has much more charm than the hyper reality of today, I’ve never been asked to make an 8 Bit taxi before!”
Wreck-It Ralph takes moviegoers on a hilarious, arcade-game-hopping journey in which Ralph (voice of John C. Reilly) – tired of being overshadowed by Fix-It Felix, Jr. (voice of Jack McBrayer), the “good guy” star of their game – sets off on a quest to prove he’s got what it takes to be a hero.
Wreck-It Ralph features cameos from both classic and modern real-life games.
Lending their voices, among others, are Roger Craig Smith (Ezio from franchise Assassin’s Creed) as Sonic the Hedgehog, and from Street Fighter – Reuben Langdon as Ken, Kyle Hebert (Street Fighter) as Ryu and Gerald Rivers (Street Fighter) as M. Bison.