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Dr. Seuss' The Lorax opens to massive $70.7 million in US

Dr. Seuss' The Lorax

Story by Jack Foley

DR SEUSS’ The Lorax has opened to a whopping $70.7 million in the US to top the box office and continue the revival in fortunes in the most emphatic way possible.

In doing so, The 3D animated film is believed to have narrowly beaten the $70.5 million earned by Pixar’s The Incredibles in 2004, according to Universal estimates – although this won’t be confirmed until Monday morning.

The film did, however, break a number of other records, including nabbing the top opening of 2012 in beating the $41.2 million debut of The Vow.

It’s also the best showing for any animated film since summer 2010 when Toy Story 3 debuted to $110.3 million and Shrek Forever After opened to $70.8 million.

And it’s comfortably the top opening for a Dr. Seuss adaptation, with the previous best being How The Grinch Stole Christmas in 2000, which opened to $55.1 million.

The Lorax is also now the fourth best opening ever for any Universal title, a feat that prompted Nikki Rocco, Universal president of US distribution, to say: “The result is phenomenal. Word of mouth was great, and that’s why Saturday was up 80 per cent from Friday. It’s just spectacular.”

Dr. Seuss first published The Lorax in 1971 and it has remained popular with children ever since.

The big screen adaptation is voiced by Danny DeVito, Zac Efron, Taylor Swift, Ed Helms and Betty White.

Elsewhere at a buoyant US box office, found-footage party comedy Project X came second with $20.8 million – figures which were higher than expected given the film’s critical panning.

Given that it cost only $12 million to make, the film has to go down as a sizeable hit for director Nima Nourizadeh and producer Todd Philips.

Navy SEALs actioner scored a strong second weekend, coming in third with an estimated $13.7 million, while Denzel Washington-Ryan Reynolds thriller Safe House continued to perform strongly in fourth with a further $7.2 million.

Tyler Perry’s Good Deeds rounded out the top five. But Oscar winner The Artist crept back into the top 10 following its awards clean-up, adding a further $3.9 million to its US gross so far of $37.1 million.

Watch The Lorax trailer:

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