GI Joe: Retaliation dominates US and global Easter box office
Story by Jack Foley
GI Joe: Retaliation has shot to the top of the global and US box office with impressive opening figures.
The film took $80.3 million internationally (including the UK) and $51.7 million in the US (including $41.2 million for the three-day weekend), hitting $132 million overall.
The US figure represents the second-best domestic Easter gross behind 2010’s Clash of the Titans (which opened to $61.2 million). It fell just short of the $54.7 million bow of its predecessor, GI Joe: Rise of the Cobra, which opened in early August 2009.
And it proves, beyond doubt, that Dwayne Johnson is the equivalent of franchise Viagara given that he has now seen back-to-back hits with Fast & Furious and Journey 2 Mysterious Island and now GI Joe.
Overseas, the sequel is doing double the business that Cobra did, with Russia proving to be a particularly popular territory.
The successful opening of Retaliation marks a success for Paramount’s decision to push back the film’s release back from summer 2012 in order to convert it to 3D. The distributor also refashioned Channing Tatum’s role.
Paramount vice chairman Rob Moore commented: “Clearly, this was a movie that felt like it should be in 3D, so Jon Chu went back and did an excellent job in making that happen. Certain parts of the story also needed to be massaged, and Adam Goodman and his team worked with Jon to get it to a great place.”
Animated film The Croods also performed well in its second weekend, grossing $26.5 million for a 10-day US total of $88.6 million. Internationally, the film has also jumped the $200 million mark.
Tyler Perry also enjoyed a good Easter weekend when his thriller Temptation placed third with $22.3 million, while Gerard Butler thriller Olympus Has Fallen – aka Die Hard in the White House – placed fourth and Oz The Great & Powerful rounded out the top five.
Another of the weekend’s high profile releases didn’t fare quite so well, however. The Host, directed by Andrew Niccol and adapted from Twilight author Stephenie Meyer’s novel, placed sixth with a lukewarm $11 million.
At the speciality box office, meanwhile, Derek Cianfrance’s The Place Beyond the Pines, starring Ryan Gosling and Bradley Cooper, enjoyed one of the best limited openings of the year.
- Read our review
- Dwayne Johnson interview
- Jon M Chu interview
- Ray Stevenson and Jonathan Pryce interview
- DJ Cotrona and Adrianne Palicki interview
- GI Joe: Retaliation UK Premiere Photo Gallery
- Watch the trailer