Gravity sets October record in US with $55.6 million
Story by Jack Foley
ALFONSO Cuaron’s 3D space epic Gravity has opened in the US to a record-breaking $55.6 million – the top October debut of all time.
The film stars Sandra Bullock and George Clooney as two astronauts who are left floating in space when their space shuttle is damaged by a debris shower.
The figure also represents the best three-day showing for both Bullock and Clooney. And it marks a great success for the film’s marketing strategy, which has been aiming to highlight the technological aspect of the film, which looks stunning and needs the biggest screen possible to best be appreciated.
What’s more, the movie played better to older audience members, proving yet again that there is a lucrative market beyond the teen one that is the reserve of so many blockbusters.
According to data, adults over the age of 25 made up more than 82% of the audience, while nearly 60% was over the age of 35.
A delighted Dan Fellman, Warners domestic distribution chief, commented: “In two days, this movie has become a cultural phenomenon. People that haven’t gone to the movies in years, or who only see one or two movies a year, are going to see Gravity.”
As for the October record – Gravity‘s $55.6 million comfortably surpassed the previous record holder, Paranormal Activity 3, which took $52.6 million.
Bullock’s previous best opening was summer hit The Heat, which took $39.1 million, while Clooney’s was Batman & Robin ($42.9 million).
Elsewhere, the news wasn’t so great for Justin Timberlake and Ben Affleck gambling drama Runner Runner which took a disappointing $7.6 million.
The film placed third behind Gravity and animated holdover Cloudy With a Chance of Meatballs 2, which grossed $21.5 in its second weekend.
Ron Howard’s Formula One drama Rush fell to fifth in its second weekend, taking $4.4 million for a North American total of $18.3 million.
Next story: Kathryn Hahn joins George Clooney’s Tomorrowland