Jack The Giant Slayer opens to soft $28 million in US
Story by Jack Foley
BRYAN Singer’s Jack The Giant Slayer has topped the US box office but seriously under-performed in the process.
The 3D fantasy adventure was being viewed as the year’s first big-budget tentpole given the $300 million it took to make and market. But the film took a massively disappointing $28 million in its first weekend.
A revisionist take on the classic English story Jack & The Beanstalk, the film also boasts a star-studded cast headed by Nicholas Hoult and including Ewan McGregor, Stanley Tucci, Bill Nighy, Ian McShane, Warwick Davis, Eleanor Tomlinson and Ewen Bremner.
Attempting to put a brave face on things, Warner Bros. executive vice president of domestic distribution Jeff Goldstein told The Hollywood Reporter: “This story is far from being told. We will get to a global number that works.”
He will look, in part, to strong word of mouth as the film has proved popular with exit audiences.
However, the failure of the film to bring in the kind of bucks studio execs were hoping could indicate that the idea of opening tent-pole titles early could be part of the problem given the under-performing nature of two of last year’s big movies, John Carter and Battleship – although The Hunger Games did perform stupendously well when it also opened earlier than the traditional summer period last year.
Elsewhere, two other new releases also disappointed. 21 And Over, written and directed by The Hangover scribes Josh Lucas and Scott Moore, managed only $9 million to place third behind Jack and Identity Thief.
Dwayne Johnson’s Snitch rounded out the top five.