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London Smurfs help set Guinness World Record for gathering

Global Smurf Day, World Record

Story by Jack Foley

ON Saturday, June 25, in honour of Global Smurfs Day, Smurfs fans in 11 cities around the world set a new Guinness World Records title for the Largest Gathering of People Dressed as Smurfs within a 24-hour Period in Multiple Venues.

The record was officially announced by Marc Weinstock, president of Worldwide Marketing for Sony Pictures Entertainment.

The world-wide events were organised by Sony Pictures Entertainment and Sony Pictures Animation in anticipation of the release of The Smurfs®, which will be released in the UK on August 10, 2011.

As worldw-ide audiences turned out to celebrate the birthday of Peyo, the creator of the Smurfs, fans came to events dressed as Smurfs (white Smurf hat, white pants and shoes, and body painted blue).

These included Glee star Heather Morris, who came running out after the matinee performance at The O2 wanting to be Smurfed (pictured above)!

Adjudicators from Guinness World Records confirmed that a total of 4,891 people dressed as Smurfs in 11 locations simultaneously around the world, claiming the new record. The previous record had been 2,510 people dressed as Smurfs.

The record was set by people in Brussels, Belgium; Athens, Greece; Scheveningen (The Hague), Holland; Dublin, Ireland; Mexico City, Mexico; Panama City, Panama; Warsaw, Poland; Moscow, Russia; Johannesburg, South Africa; New York, USA, and London.

Aleksandr Vypirailenko, Guinness World Records Adjudicator, commented: “We are impressed by the level of coordination and timing required to pull off this truly global record attempt.

“With 11 cities, each with hundreds of people dressed as Smurfs – and it all happened simultaneously. We apply the same strict rules and exacting approach to every record that we recognize, and it’s exciting to see that this record was not simply broken, but smashed.”

For more information about Global Smurfs Day, please visit or view event photos

Alternatively, view footage from the event: