One Direction: This Is Us tops US box office just ahead of The Butler
Story by Jack Foley
MORGAN Spurlock’s One Direction: This Is Us has topped the US box office just ahead of hit historical drama The Butler from Lee Daniels.
However, The Butler could yet turn the tables by the end of the four-day Labor Day weekend as the two have been close all weekend.
Going into the weekend, all eyes were on the One Direction 3D concert film that offered a behind-the-scenes view of the British boy band and their fans did not leave them disappointed – helping them to gross $17 million in its first three days of US release and putting it on course to score one of the best Labor Day openings of all time.
The film only cost $10 million to make – so is already a hit for Sony Pictures, who have hitherto enjoyed a torrid summer following box office flops with After Earth, White House Down and The Smurfs 2.
Overseas, One Direction also grossed $12.6 million from 53 markets, including the UK, where it topped the box office with $5.7 million.
One Direction’s success came against stiff competition from holdover The Butler, which grossed a further $14.7 million in its third weekend to bring its US total so far to $78.7 million.
If it does overtake One Direction following Labor Day totals, it would become the first movie of 2013 to come in first for three weekends in a row.
The Oscar hopeful is inspired by the true story of White House butler Eugene Allen.
Two of the weekend’s other new releases flopped. Ethan Hawke-Selena Gomez actioner Getaway grossed just $4.5 million in three days and endured some of the worst reviews of the year, while suspense-thriller Closed Circuit, starring Eric Bana and Rebecca Hall as two lawyers working on a high profile case involving a Muslim man accused of setting off a bomb in London, earned a meager $2.5 million.