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Our Brand Is Crisis flops in US as The Martian remains on top

Our Brand Is Crisis

Story by Jack Foley

THE Halloween weekend saw something of a horror show at the US box office where three new high-profile releases were largely ignored by audiences.

Warner Bros.’ political dramedy Our Brand Is Crisis fared the worst, opening to just $3.4 million to land seventh spot and mark the smallest nationwide start of Sandra Bullock’s career.

Described as a passion project for Bullock and her Gravity co-star George Clooney, who produced the film with Grant Heslov, Our Brand Is Crisis sees Bullock and co-star Billy Bob Thornton playing two political operatives trying to influence the Bolivian presidential election.

Commenting on the disappointing opening, Sue Kroll, Warner Bros. president of worldwide marketing and distribution, told The Hollywood Reporter: “The weekend results for Our Brand is Crisis are upsetting. The film was truly a collaboration between the studio and the filmmakers, and Sandy’s performance is terrific in this film.

“We cherish our relationship with her. Ultimately, neither the concept of the story nor our campaign connected with moviegoers.”

Another high profile release to get scolded was Burnt, John Wells’ film starring Bradley Cooper as a chef trying to redeem himself. The film took only $5 million to place fifth behind The Martian and holdovers Goosebumps, Bridge of Spies and Hotel Transylvania 2.

And horror-comedy Scouts Guide to the Zombie Apocalypse didn’t even crack the US top 10, landing just $1.8 million to come in 12th.

While audiences opted to give this week’s new releases a wide berth, there was better news for holdover titles.

Ridley Scott’s space epic The Martian was the big winner, retaining top spot for another weekend with $11.4 million, to bring its US total to $182.8 million.

Sony’s Goosebumps placed second with a $10.2 million for a US total of $57 million; Steven Spielberg’s Bridge of Spies, starring Tom Hanks, placed third with nearly $9 million and Sony’s Hotel Transylvania sequel placed fourth in its sixth weekend with $5.8 million for a US tally of $156 million.

Two more disappointments… Universal’s Steve Jobs, featuring Michael Fassbender in an Oscar-tipped performance, dropped off an estimated 64% in its second weekend in wide release, raking in $2.6 million for a US total of $14.5 million.

And Rathergate drama Truth, starring Cate Blanchett and Robert Redford, also fared miserably as it expanded from a limited release, taking in just $1.2 million.

After a few weekends in decline, the US box office is expected to receive more of a boost next weekend when James Bond movie Spectre opens. The film, the 24th 007 adventure, is already breaking box office records in the UK.

Next story: Sandra Bullock to head all-female Ocean’s Eleven movie