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Spectre enjoys biggest debut in UK history


Story by Jack Foley

24TH James Bond movie Spectre has scored the biggest opening of all time in the UK with $63.8 million in its first seven days of release.

The figures place the latest 007 ahead of Skyfall, which many thought would be impossible to beat, and also surpassed the previous record held by Harry Potter and the Prisoner of Azkaban.

Globally, the film has also now made $80.4 million without stepping foot into American cinemas.

The UK figures were undoubtedly helped by the fact that Spectre is playing in 647 cinemas and on 2,500 screens, making it the widest release of all time. But audiences are clearly taking advantage, with advance bookings at many cinemas meaning that the film is sold out during its first week.

In addition to posting the best ever Tuesday opening, it repeated the trick on Wednesday and Thursday of its first week of release. And the weekend proved every bit as popular.

It also performed well in other countries that it opened with the Netherlands helping it to pick up a further $3.9 million.

Indeed, the film added a further $12.7 million to its haul across the Nordic region, while setting new opening records in Finland and Norway, and establishing a new high-water mark in Denmark for the biggest three-day opening of all time with $4.2 million. In Sweden, the film generated nearly $3 million.

Spectre also established a new IMAX record, nabbing the highest per-location average in company history with $105,000 in 47 locations. It made $5 million from IMAX locations – although that record may be short-lived given the current demand for Star Wars: The Force Awakens tickets.

Having got off to such a great start, Spectre looks to be in good shape to match or even surpass the record set by Skyfall for most lucrative Bond film of all-time. Skyfall became the first 007 adventure to break $1 billion.

At a cost of $250 million to make, and with further millions spent on marketing, Spectre still has its work cut out to turn a big profit but the omens appear to be good. It just remains to be seen whether the figures can now persuade current leading man Daniel Craig to commit to another movie after recent reports suggested he may be tiring of the role.

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