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The Avengers dominates US box office as Dark Shadows underwhelms

Marvel Avengers Assemble

Story by Jack Foley

THE Avengers has continued to dominate the US box office and break records ahead of all newcomers.

The film grossed a further $103.2 million in its second weekend to become the first film in history to hit the $100 million in its second weekend. Combined with its world-wide takings, it has also crossed the $1 billion mark in only 19 days.

It is already the 11th highest grossing film of all time after just three weeks of global release – and it has yet to open in some territories.

But even more incredibly, it has eclipsed the three Spider-Man films and The Dark Knight to become the most successful superhero title of all time.

The Avengers fortunes came in stark contrast to Dark Shadows, the eighth collaboration between Johnny Depp and director Tim Burton, which opened to a ‘soft’ $28.8 million.

According to pre-release predictions and tracking, Burton’s beloved adaptation of the cult vampire soap opera was estimated to hit somewhere between $35 million and $40 million, especially given that it cost $100 million to produce.

But Dan Fellman, president of domestic distribution at Warner Bros., was hopeful that it would do well over future weekends as it offered something for both male and female viewers, unlike forthcoming releases such as Battleship and Men in Black 3.

He told The Hollywood Reporter: “We’re hoping that the next few weeks set the pace for where the movie is going.”

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