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The Sweeney - Moments Worth Paying For Clip

The Sweeney

Story by Jack Foley

From Friday, July 27, 2012 film fans will be on the edge of their seats as Ray Winstone and Ben Drew star in an arresting trailer to celebrate the value of original film content.

The action-packed trailer features scenes of London’s notorious Flying Squad racing around the capital in a fast-paced battle against armed robbery. The highly anticipated Entertainment One film, The Sweeney, released in cinemas on September 12, demonstrates the heart-stopping suspense audiences will experience on the big screen.

Industry Trust for IP Awareness have recruited The Sweeney to help them in their on-going ‘Moments Worth Paying For’ campaign. But rather than the hard-hitting flying squad approach featured in the film, the campaign aims to inspire support for UK TV, film and video industries by celebrating unmissable movie moments and the positive emotional effect that these have on the viewer.

As the unyielding squad within the Met Police fight fire with fire against London’s most violent criminals, clips of audience reactions from the original ‘Moments Worth Paying For’ campaign are interspersed to further remind audiences of the value of the film experience.

The 35-second trailer will be shown in all cinemas for an 8 week period, as well as supportive posters in outdoor locations. The campaign will also highlight the wealth of legitimate ways to watch film and TV by directing viewers to – where film fans can find all films, all above board, all in one place.

Watch the clip:

Watch the full trailer for The Sweeney