Warm Bodies tops US box office as Bullet To The Head bombs
Story by Jack Foley
ZOMBIE rom-com Warm Bodies, starring Nicholas Hoult and Teresa Palmer, has topped the US box office on Super Bowl weekend with $20 million.
The film, directed by Jonathan Levine, performed particularly well with young female movie-goers, who don’t traditionally stay at home to watch the American Football showpiece event.
And its success prompted Lionsgate executive vice president of distribution David Spitz to declare it “a perfect storm”.
“The material was unique – we’re even joking it’s the biggest ‘rom com zom’ in history,” he told The Hollywood Reporter. “We made a conscious decision to sell this as a romantic comedy, versus as a zombie pic, and it paid off. Our marketing was amazing.”
While Warm Bodies was a huge success, Sylvester Stallone action vehicle proved a box office bomb. Bullet To The Head, which marked a comeback for veteran director Walter Hill, only mustered $4.5 million to place sixth in the chart.
That meant last week’s box office winner, Hansel & Gretel: Witch Hunters slid only to second spot with $9.2 million and putting its US total at $34.5 million.
Silver Linings Playbook continued to impress, coming in third in its 12th week of release with $8.1 million as did Zero Dark Thirty, which grossed $5.2 million for the weekend to place fifth, thereby putting its US total to $77.8 million.
Another Jessica Chastain movie, the horror flick Mama, rounded out the top five by claiming fourth spot.