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50 Cent - Curtis

50 Cent, Curtis

Review by Jack Foley

IndieLondon Rating: 1 out of 5

I CAN’T remember the last time I was quite so bored listening to an album. 50 Cent’s Curtis may have lost the high profile “battle of the rappers” with Kanye West in both the US and UK, but in truth it didn’t even deserve to come close.

Curtis is a horrible, horrible hip hop album. Bland in terms of melody and samples, offensive in terms of lyrical construct, and devoid of any imagination whatsoever.

It’s the sound of 50 Cent on auto-pilot, resorting to generic hip-hop beats while relying on a smattering of A-list guests to heighten its profile.

Justin Timberlake crops up on current single Ayo Technology and briefly injects some life, but the likes of Akon, Eminem and Mary J Blige appear on almost everything going nowadays and do exactly what’s required.

Worse still, Curtis remains rooted in the gangsta-influenced hip hop sound that’s prompted many industry figures to point an accusing finger in recent times.

It begins with a sample of a gun deal going down and then proceeds to drop all the usual cliches – from the over-use of the term n****r, to referencing girlfriends as “whores”.

Nothing about it feels inspired or original and the album never comes close to recapturing the early excitement of 50 Cent signature track In Da Club. Rather, it plods along amid one onerous beat after another.

Songs like I’ll Still Kill, featuring Akon, and Fire, with The Pussycat Doll’s Nicole Scherzinger, feel constructed with the chart in mind, but even then lack any real zest or freshness.

It’s no surprise, therefore, that rivals like Kanye and newcomers such as Gym Class Heroes have managed to steal a march on him, as they’re willing to expand on the hip hop sound and even have some fun with it.

Curtis, on the other hand, is a dreary, joyless experience that really should be avoided. 50 Cent has promised that if Kanye beat him to the top spot in the album charts he’d cease making his own promise. On the evidence of this, we can only hope he remains true to his words.

Track listing:

  1. Intro
  2. My Gun Go Off
  3. Man Down
  4. I’ll Still Kill
  5. I Get Money
  6. Come And Go
  7. Ayo Technology
  8. Follow My Lead
  9. Movin’ On Up
  10. Straight To The Bank
  11. Amusement Park
  12. Fully Loaded Clip
  13. Peep Show
  14. Fire
  15. All Of Me
  16. Curtis 187
  17. Touch The Sky
  18. Hustler’s Ambition