AEG Live confirm Hyde Park contract and new music festival
Story by Jack Foley
AEG Live will organise a new music festival in London’s Hyde Park now that they have won the contract to host concerts at the venue.
Following Live Nation’s decision to quit the venue, The Royal Parks have signed a five-year deal with AEG that will see the concert organiser put on six concerts every summer in a new format.
The Royal Parks, in turn, will collaborate on the look, feel and line-up of the shows.
In a statement, Linda Lennon, chief executive of The Royal Parks, said: “Hyde Park has a successful track record of hosting popular large music events. The Royal Parks is excited to be working with AEG Live on developing a new innovative and exciting world-class summer concert series, which will provide entertainment for, while minimising the impact on, the park and the local community.”
She was backed by Jay Marciano, President and CEO of AEG Europe, who added: “AEG Live is proud to be partnering with The Royal Parks in the creation of an exceptional and ground-breaking new summer festival for London.
“Utilising AEG’s global resources and expertise in delivering similar landmark music festivals, such as the annual Coachella and Stagecoach festivals in California, this event shall set a new standard for the enjoyment of live music at this iconic location.”