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Arcade Fire to receive Ambassadors of Rock Award

Arcade Fire

Story by Jack Foley

ARCADE Fire will pick up the Hard Rock Ambassadors of Rock Award at the 2011 Nordoff Robbins O2 Silver Clef Lunch on Friday, July 1.

The star-studded event is in aid of Nordoff Robbins – the chosen charity of the UK music industry – who use music to transform the lives of vulnerable people.

Previous recipients of the Ambassadors Of Rock Award include Slash, Queen, Bryan Adams and Bryan Ferry.

Other winners at the 2011 O2 Silver ClefAwards are Annie Lennox (O2 Silver Clef Award), Tinie Tempah (TAG Design & Interactive: Best Newcomer award), Biffy Clyro (Royal Albert Hall Best British Band), Status Quo (Sony Ericsson Lifetime Achievement Award), Alfie Boe (PPL Classical Award) and Liza Minnelli (Investec Icon Award).

Further award winners will be announced soon.

Arcade Fire commented: “Nordoff Robbins does amazing work. It’s an honor to be a part of this event and to receive a Silver Clef Award.”

David Munns, Chairman, Nordoff Robbins said: “We are delighted to honour Arcade Fire with the Hard Rock Ambassadors of Rock Award at the O2 Silver Clef Awards.

“Their musicianship is exceptional and their liveshows phenomenal, and with their commitment to supporting various charitiesworldwide makes them a true example of what it means to be an ‘ambassador of rock’.”

Nordoff Robbins use music to transform the lives of people of all ages all over the UK. Supported heavily by the music industry, where they are the charity of choice at the BRITs and the MITs, they provide over 45,000 music therapy sessions annually in a variety of settings across the UK including schools, day centres, hospitals, care homes, in addition to their main centre and units.