Bon Jovi confirmed for first Barclaycard British Summer Time in Hyde Park
Story by Jack Foley
BON Jovi have been named as the first headline music act for the new Barclaycard British Summer Time in London’s Hyde Park this summer.
Taking place between June 28 and July 7, 2013, Barclaycard British Summer Time aims to give music fans throughout the capital the chance to see many of their favourite headlining and supporting music artists play over back to back weekends in ticketed events.
Tickets for Bon Jovi go on sale at 9am on Friday, February 1 at www.bstlondon.com and Barclaycard customers have the exclusive opportunity to purchase pre-sale tickets on Wednesday, January 30 at 9am via www.barclaycardunwind.com.
More high profile acts will be announced in the coming weeks.
About British Summer Time
In what heralds a totally unique event offer for London, each live music-packed weekend will be linked by a midweek programme of diverse entertainment, accessible for all to enjoy.
From Monday to Thursday, the entire Barclaycard British Summer Time site, saved for the main stage, will give visitors the chance to get involved with smaller, more intimate events offering film, music, literature, sport and a specific family day that will expand the Barclaycard British Summer Time experience to genuinely appeal to the whole family.
Jim King of AEG Live and Event Director said: “After a great deal of planning and hard work, we are so proud to announce what will no doubt be an incredible event for London. Barclaycard British Summer Time takes everything we have learned indoors at our other venues – in creating the amazing experiences at The O2 – and shares it within the world’s greatest outdoor venue, Hyde Park.
“We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in Summer events – fantastic music, great food, drinks, farmers markets, theatre, film – and much more incredible entertainment across a full 10 days. The list is endless!”
Across Hyde Park, there will be four themed zones within the Barclaycard British Summer Time site, each with its own specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls.
AEG Live has made a multi-million pound investment and a five year commitment to ensure this is a truly unforgettable experience and the attention to detail in the design of these areas stops at nothing short of excellence.
AEG is also committed to working with the natural surroundings of Hyde Park to ensure an environmentally-friendly footprint and has commissioned an internationally respected team of ecologists to advise on the planning and construction of Barclaycard British Summer Time.
James Russell, The Royal Parks, Head of Events, said: “This is a new era for entertainment in Hyde Park. Hyde Park has such a wonderful heritage in hosting world class concerts in the heart of London, dating back to 1969.
“Today, we are looking forward, and along with AEG Live, we are very excited to be bringing the Barclaycard British Summer Time event to this iconic location that is recognised around the world.”