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Coldplay's Viva La Vida one of fastest-selling records in history


Story by Jack Foley

COLDPLAY’S new album Viva La Vida Or Death And All His Friends has become one of the fastest-selling records in history despite being on sale for just three days.

The album shot straight to the top of the UK album chart on Sunday (June 15, 2008), despite having only been released on Thursday, June 12. It sold 302,000 copies alone on its day of release and, according to a spokesman from HMV, has moved more units in its first three days than most big artists sell in three months.

The fourth album from Coldplay now looks set to surpass the success of their third album, X&Y, which has sold 10 million copies since its release in 2005.

But demand was always likely to be high given the acclaim surrounding the band and their enduring popularity. In May, for instance, the band’s website collapsed after Violet Hill – the first single from the new album – was made available for seven days as a free download.

The figures prompted Gennaro Castaldo, of music retailer HMV, to tell the BBC: “Coldplay have the broadest appeal of any band around in terms of combined record store, online and download sales, and are already certs to have the biggest release of 2008.”

Viva La Vida easily out-sold the week’s other new releases, which included albums from indie-rockers The Fratellis, who charted at number five with Here We Stand, and hip-hop production trio N*E*R*D, whose Seeing Sounds entered the charts at No.20.

Read our review of Viva La Vida