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DJ Shadow joins Cut Chemist for The Hard Sell in London

DJ Shadow

Story by Jack Foley

FOLLOWING in the footsteps of their now-legendary Brainfreeze (1999) and Product Placement (2001) sets, DJ Shadow and Cut Chemist look set to outdo themselves.

Their new, all-45 show, entitled The Hard Sell, incorporates eight turntables and two guitar loop pedals, allowing tricks and complexity rarely attempted by a DJ duo. It will be calling at London’s Roundhouse on Thursday, March 13, 2008.

As with the two previous sets, the pair eschew their own material in favour of an amalgam of music from all eras and styles, providing for amusing and provocative mash-ups; rap mixes with fiddle music, doo-wop with new wave, and everything in between… all while avoiding the obvious, “been there, heard that” stuff you get from most DJs.

The last time The Hard Sell was performed in the United States was in front of 15,000 people at the world famous Hollywood Bowl… so you know it’s going to be special.

In the words of Shadow himself: “We want to play something to make everyone smile… and then send them running for the exits!”

Don’t miss this rare appearance by two of California’s most cutting-edge DJs. Tickets cost £20 and are available from the 24 hour hotline: 0871 2200 260.