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Hard Rock to celebrate 40th anniversary of Woodstock

Hard Rock Calling

Story by Jack Foley

HARD Rock International has announced plans to celebrate the 40th anniversary of the legendary Woodstock Festival at its Hard Rock Calling festival later this month (June 2009).

Rare pieces of music memorabilia from the historic concert are being flown over from the USA for a special display at the festival, which takes place from June 26-28.

Key items from Hard Rock’s Woodstock Collection will be the Gibson SG Special Guitar that was played and then smashed on stage by Pete Townshend during The Who’s electric performance on the Woodstock stage, an original Graham Nash (Crosby, Nash, Stills & Young) T-shirt that he bought for himself at the concert as a souvenir, and an original Woodstock 1969 T-shirt from the series given to personal assistants by the promoters on site.

These items have never been seen in the UK, and will be on display in the Hard Rock Backstage VIP Tent at Hard Rock Calling, before moving into Hard Rock Cafe London for a limited run of two weeks.

In addition to these original Woodstock items, Hard Rock will enhance the collection by including pieces of memorabilia from artists from the Woodstock bill and era.

A vest worn by Jimi Hendrix – whose stunning rendition of the Star Spangled Banner is widely considered THE performance of the festival, a Neil Young guitar, Joe Cocker jacket, Sly Stone shirt, plus many more pieces of rare memorabilia will all be displayed around the VIP Tent all weekend.

In addition to Hard Rock’s Woodstock Collection, there will be pieces of music memorabilia from the vaults of Hard Rock International world-famous collection, which is currently at 70,000 items and counting!

“It’s an honor to have preserved these icons of music history and a privilege to bring them to music fans in London at Hard Rock Calling,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International.

Woodstock took place from August 15-18, 1969 in Bethel, New York. The festival exemplified the counter culture and ‘hippie era’ of the late 1960s and over half a million festival goers witnessed seminal performances from Jimi Hendrix, The Who, Joe Cocker, Crosby, Stills, Nash and Young plus many more.

The event was captured in a 1970 film documentary and accompanying soundtrack album, and is widely considered one of the greatest moments in popular music history.