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Imagine Dragons to stage Takeover Day at Hard Rock Cafe London

Story by Jack Foley

MULTI-platinum, GRAMMY® Award-winning rock band Imagine Dragons will be taking Hard Rock Cafe by storm on Tuesday, February 17, 2015, when they will stage a Takeover Day.

Coinciding with the release of the band’s sophomore album, Smoke + Mirrors, Imagine Dragons will be the first artist ever to take control of Hard Rock Cafe’s internal video system.

Songs selected by the band will be played on more than 20,000 screens in Hard Rock’s 151 cafe locations around the world, including Hard Rock Cafe London.

In celebration of Imagine Dragons’ album launch, Hard Rock will release a limited number of autographed Signature Series T-shirts that will be hidden throughout the racks at various Rock Shop locations worldwide.

Fans are encouraged to visit the London cafe on February 17 for the chance to find a Hard Rock’s Imagine Dragons Signature Series T-shirt, signed by each member of the band!

Hard Rock Cafe London invites fans to witness the “Dragons” takeover first-hand and enjoy Imagine Dragon’s custom playlist featuring the band’s favourite music videos from artists including Nirvana, Outkast, Talking Heads, The Cars and more!

Guests can also enjoy Hard Rock Cafe’s Imagine Dragons-inspired menu options including the Dragon Berry Daiquiri, Radioactive Lemonade and the non-alcoholic Imagine Smoothie.

Hard Rock’s Imagine Dragons Signature Series

Imagine Dragons and Hard Rock International ave also joined forces to help slay cancer and support the band’s Tyler Robinson Foundation, through the Imagine Dragons Signature Series: Edition 33 T-shirt and pin.

The limited-edition collectible pin and men’s T-shirt, featuring an original design by Imagine Dragons, are available online at Hard Rock Shops at Hard Rock Cafes, Hotels and Casinos worldwide.

Proceeds from the sale of Hard Rock’s Imagine Dragons Signature Series T-shirt and pin benefit the Tyler Robinson Foundation (TRF), an organisation established by the band in 2013 to help families handle unexpected financial costs of pediatric cancer.

For additional information, visit www.HardRock.com/London