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James Arthur announces 'Safe Inside' campaign in support of SANE and NHS Charities Together

Safe Inside

Story by Jack Foley

MULTI-platinum singer/songwriter James announces his ‘Safe Inside’ campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal.

To encourage people to stay home and stay safe during this global health crisis, on Monday 18th May James will launch a campaign that includes specially recorded music, new videos and newly created ‘Safe Inside’ merchandise, with all profits from James Arthur and his record label from this merchandise and new music being donated directly to the NHS Charities Together and SANE. Monday (May 18, 2020) is also the launch of Mental Health Awareness Week.

James said: “I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay ‘Safe Inside’ and help save lives. With all profits going towards helping frontline workers and the mental health charity SANE.”

The campaign is focused around a newly recorded acoustic version of his 2016 single Safe Inside, from his No.1 album Back From the Edge.

This acoustic version was recorded and produced by James in his at home studio during the quarantine and will be available for streaming and download on Monday. There will also be a beautifully designed lyric video launching on his YouTube channel.

Pre-save here or listen here (link active on release).

In addition, to help raise funds, James has created a special ‘Safe Inside’ hoodie that will be available for purchase on launch of the campaign.

Later in the week, there will be additional content released including the launch of a ‘At Home Acoustic’ YouTube series, as well as a ‘Safe Inside’ themed phone video game.

For the latest updates on the campaign you can visit the new ‘Safe Inside’ landing page with information on both charities, new videos, links to buy clothing and more which will launch on Monday. Head to James Arthur’s website for full details.

All profits of James Arthur and his record label from the ‘Safe Inside’ merchandise or made through streaming of the ‘Safe Inside’ acoustic audio or video, as well as downloads, will be donated directly to NHS Charities Together and SANE.

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