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Jessie J crowned BRITs Critics’ Choice Award winner

Jessie J

Story by Jack Foley

JESSIE J has been named as the winner of this year’s prestigious BRITs Critics’ Choice Award.

James Blake took second place and The Vaccines third.

At 22, Jessie has become an online phenomena, with her debut video for anthem Do It Like A Dude stacking up over two million views on YouTube in under a week.

Her celebrity fans include Justin Timberlake, N-Dubz, Tinie Tempah and Kylie.

As the winner, Jessie J will perform at The BRITs nominations launch event on Thursday, January 13, 2011 at IndigO2, inside London’s O2 Arena.

The launch event will be televised on Friday, January 14, 2011 at 8pm on ITV2.

Jessie said of her win: “This is epic! It has been a dream since I was a little girl to win a BRIT. I can’t believe it’s happened!”

The Critics’ Choice Award is for new British acts tipped for mainstream success in the forthcoming year.

In previous years it has been awarded to Ellie Goulding (2010), Florence & The Machine (2009) and Adele (2008).

The artists are chosen by a team of experts including the music editors of national newspapers, key music and lifestyle magazines and music websites plus the heads of music at major radio and music TV stations.

The award is open to artists signed to a label who are set to release their debut albums in 2011.

For the second year running, the Critics’ Choice Award will be presented in association with War Child, an international charity that protects children living in the world’s most dangerous war zones.

The BRITs have worked alongside the charity and the annual War Child gig, now in its third year, will subsequently be an official BRITs event held at London’s IndigO2.

The BRIT Awards’ involvement with War Child complements a long standing association with the Awards’ own BRIT Trust charity.

The Awards have raised more than £12.2 million for the Trust, whose main beneficiaries are the BRIT School for Performing Arts & Technology, the only free performing arts school in the UK, Nordoff-Robbins Music Therapy and other selected charities which match the mission criteria.

Today also marks the final day for the Voting Academy to cast their votes for the winners of The BRIT Awards 2011.

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