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Keane unveil exclusive new single format

Keane

Story by Jack Foley

KEANE will release a limited edition of Nothing In My Way, the third single to be taken from Under The Iron Sea, on a ground breaking new format for a singles release – the USB Memory Stick.

Only 1,500 will be produced for fans, and they will be available solely through HMV stores around the UK from Monday, October 30 at a cost of £3.99.

The USB will be presented in standard-sized CD packaging, with the memory stick shrink-wrapped to the sleeve artwork, so it will be easy to merchandise in-store. The single will also be available on CD, vinyl and digital formats.

This innovative format bridges the gap between physical and digital channels of music distribution, and offers a truly multi-platform media package.

The uniqueness of this new product also extends to the fact that it is re-usable, as this memory has a huge capacity of over 500mb (512mb), and is the world’s thinnest flash drive.

Gary Rolfe, HMV Head of Music, commented: “HMV has always helped to pioneer the development of new formats, so we’re delighted to support this groundbreaking initiative from Keane and Island Records by being the first retailer to stock such a release.”

Jon Turner, General Manager Island Records, added: “I’m delighted that Island Records are leading the way in embracing groundbreaking and innovative ways to deliver music to the consumer.

“The Kingmax SuperStick introduces a new dynamic to the format business and could well become a standard music carrier in the future.

“We wanted to offer the fans something unique, and this format gives the user a whole host of benefits, ranging from the obvious in terms of content delivery, to the fact that it can be re-used as a content holder. It’s the ultimate in added value.”

The content will include the audio and video of Nothing In My Way, x3 screensavers (Corin Hardy tube animations) and a link to a special page on the website to view an alternative version of Nothing In My Way (including a competition to see the band in the US next year).

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