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Metallica launch new interactive website for fans

Metallica

Story by Jack Foley

IN WHAT promises to be an exciting and innovative interactive experience for fans of Metallica, the band has announced it will launch a new website, Mission Metallica, offering users a unique, ground-breaking look-in on the making of Metallica’s upcoming ninth studio album, which the band began recording last year with producer Rick Rubin.

Rather than wait until the album’s fall release date, fans will be able to access a special-edition version of the album before it comes out by joining missionmetallica.com

The website – which is now available to UK users – will feature a treasure trove of exclusive content, including the low-down from the band members themselves about their progress in the studio via fly-on-the-wall video footage, audio of riffs and excerpts of new songs, exclusive new and never-before-seen archival photos from the studio, plus the chance to win tickets and meet-and-greet passes to Metallica’s live concert events this summer. All of this content is absolutely free.

Fans can also join Mission: Metallica Platinum, which gains users access, high-quality digital album downloads delivered at midnight on release date, the physical album CD, plus complete downloads of classic live shows, exceedingly more fly-on-the-wall studio footage, loads of additional photos, and ringtones of riffs from the new album.

Platinum members will further be able to enter exclusive contests with the chance to win airfare, hotel, concert tickets, and meet-and-greet passes to Metallica’s headlining performances at this year’s Bonnaroo Music & Arts Festival, Ozzfest and the UK’s Reading Festival, as well as a special album listening party at the band’s Northern California headquarters.

The name of Metallica’s ninth album will also be announced on missionmetallica.com ahead of its release through Vertigo Records this autumn.

It will be Metallica’s first studio album since 2003’s multi-platinum St Anger, which hit No. 1 in 30 countries and has sold nearly six million copies worldwide.