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MTV European Music Awards 2010: Lady Gaga scores triple triumph

A publicity shot from the inimitable Lady Gaga.

Story by Jack Foley

LADY Gaga scored a triple triumph at the MTV European Music Awards 2010 in Madrid, taking home the awards for best pop, best female and best song for Bad Romance.

Although not present at the ceremony, the pop sensation thanked MTV and her fans via satellite from Budapest, where she was performing the latest date on her Monster Ball tour.

In other top awards, newly married Katy Perry – who had also entered the evening, like Lady Gaga, with five nominations – took home the best video prize for California Gurls. She also performed the track for the 70,000 fans at Puerta de Alcala.

Another pop sensation, Justin Bieber, grabbed two awards – for best male and best push artist, while Shakira won the Free Your Mind Award in recognition of her commitment to making education accessible to children around the world.

Linkin Park picked up best live stage performance, Thirty Seconds to Mars were named best rock group, and German rockers Tokio Hotel picked up the best world stage category.

Eminem took the best hip-hop award and Ke$ha won best new act.

There were also prizes for Paramore, who were crowned best alternative, while B.o.B won best new act.

Italian singer Marco Mengoni snatched best European act.

The inaugural MTV EMA Global Icon award went to Bon Jovi, who performed a rock medley featuring a trio of hits including the band’s most recent single, What Do You Got?.

The MTV EMAs were broadcast live around the world to more than 600 million households on Sunday night (November 7, 2010), while more than 46 million votes were cast by music fans in deciding the winners.