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Spank Rock - YoYoYoYoYo

Yo Yo Yo, Spank Rock

Review by Jack Foley

IndieLondon Rating: 4 out of 5

BALTIMORE-based hip-hop innovators Spank Rock deliver their intriguing first album in the form of YoYoYoYoYo, a groovy little performer that smacks of ingenuity.

Produced by XXXchange and featuring the nasal drawl of Naeem Juwan (aka MC Spank Rock), who has been compared to Q-Tip, the album is a hip, raw collection of fast-talking hip-hop rhythms and beats that could well draw comparisons with the likes of Missy’s debut effort, 2Live Crew, early Beastie Boys and Dizzee Rascal.

Kicking off with the white label smash, Backyard Bettie, the track tells you pretty much everything you’ll need to know about this promising new hip-hop outfit.

The track is the funny, stinky story of Betty, ‘an ass-shaking competition champ’, and her many suitors. It’s heavy on the sex, charged with plenty of attitude and drops some ear-pummelling bass hits, a beat assembled from percussion garbage and a sharp, catchy melody.

Some of it is juvenile, yet there is something undeniably likeable about it which marks a refreshing alternative from some of the more bland, serious and downright insulting hip-hop tunes currently cruising (and cursing) the mainstream.

Tracks that are worth keeping an ear out for include Rick Rubin, a downright foot-shuffling robot-Latino number that fuses smart, funky beats with some quality rapping; Touch Me with its Motown opening act that gives way to some re-imagined early Eighties frat house booty; and Bump with its infectious 80s beats and James Brown/MC Hammer style rapping.

Coke and Wet drops some smart melodies and rhythms, as well as a telling Britney Spears reference, to ensure the album closes as strong as it opens.

Foul-mouthed but fun, this is nu-wave, cutting edge hip-hop that succeeds in dropping something new on the genre. It’s on the Big Dada label and is screaming out, ‘yo, yo, yo’-style, not to pass you by.

Track listing:

  1. Backyard Betty
  2. What It Look Like
  3. IMC
  4. Rick Rubin
  5. Touch Me
  6. Bump
  7. Sweet Talk
  8. Chilly Will
  9. Far Left
  10. Coke And Wet
  11. Competition
  12. Screwville USA