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The Who and Richard Ashcroft for cancer research gig (2011)

The Who, Greatest Hits & more

Story by Jack Foley

THE Who will join legendary guitarist Jeff Beck and The Verve’s frontman Richard Ashcroft at a charity concert in London next January to raise money for cancer research.

The star-studded line-up, which also includes Debbie Harry, will perform the concert at London’s Hammersmith Apollo on January 13, 2011.

Cash raised will be used to research Photodynamic Therapy (PDT), described by the charity as a “highly effective way to destroy target cells”, while the gig is also being seen as a means of raising public awareness of PDT.

PDT uses laser or other light sources, combined with a light-sensitive drug (sometimes called a photosensitising agent), to destroy cancer cells.

It is currently approved for use to treat head and neck cancer, skin cancer and cancer in the lungs and the oesophagus.

Speaking on the Killing Cancer website, David Longman, director of the charity, said: “This is an astonishing opportunity for the charity to create a mass of public awareness about PDT. This event will change people’s lives, with cancer patients becoming aware of the PDT option for the first time.

“The funds raised will certainly help to change the lives of hundreds of thousands of people.

“The urgent need now is to secure a sponsor who, through their support of the event, will not only add to the research fund pot, but also help us to change more people’s lives through taking the PDT message to millions of people.”

The concert has been organised by concert promoter Harvey Goldsmith and The Who’s manager Bill Curbishley.

The Who are at the forefront of several cancer fundraising and awareness raising campaigns, with Roger Daltrey a patron of The Teenage Cancer Trust as well.