Follow Us on Twitter

Yummy Bingham - The First Seed

Yummy Bingham, First Seed

Review by Jack Foley

IndieLondon Rating: 2 out of 5

GIVEN Yummy Bingham’s connections to the music industry, it’s little wonder that she is being tipped as R’n’B’s next big thing.

The godchild of both Chaka Khan and Aaron Hall, Yummy has been surrounded by music since her birth.

Her father is noted music producer Osborne ‘Dinky’ Bingham Jnr, while she began singing in church from an early age.

At the age of 14, she caught the attention of Kay Gee (veteran of rap group Naughty By Nature) with a demo she produced with her father. Kay subsequently made her the centrepiece of all-girl threesome Tha’ Rayne.

Although the success of that trio was shortlived, Yummy used it as a springboard – learning some essential lessons about the industry and herself, while also guesting on other records such as De La Soul’s Much More.

She even set up her own production company – Muzik Park – with fellow Queens native Rockwilder and a deal with Motown/Univeral quickly followed.

Still only 19, Yummy has now delivered her debut solo album in the form of First Seed – and the result is certain to become a big hit for her.

Certainly, it’s slickly produced, demonstrates a keen ear for the mainstream and showcases Yummy’s powerful vocal style and confident delivery.

Regrettably, it’s a little too formulaic, relying on tried and tested formulas for success rather than stamping any sense of individuality over proceedings.

Spearheaded by the single Come Get It, featuring Jadakiss, it’s simply not brave enough to avoid obvious comparisons with everyone from Destiny’s Child to Missy Elliott with a little Christina Aguilera thrown in.

So while that’s undoubtedly good enough to guarantee commercial success and a high profile, it fails to live long in the memory.

Come Get It is actually one of the best tracks – benefiting from the boy/girl vocal trade-off between Yummy and Jadakiss and a strong, Motown-style background.

But too many of the other tracks revert to a tiresome formula of slick, over-produced beats and smooth groove style mid-tempo songwriting.

Tracks like Had To Be Me and All My Life become pretty tiresome and are presumably designed to showcase the more sensitive side of the artist (whose vocals veer between the grit of Nelly Furtado and the sass of Beyonce).

It works better when keeping the vibe upbeat and dance-floor friendly – much like Come Get It.

Hence, Is It Good For You is an ok booty-shaker constructed around another promising beat, while You Aint Ready drops a nice electronic bassline and more slick beats.

But no matter how hard she tries, Yummy is ultimately defeated by the comparisons that are all too obvious and all too formulaic.

So while there’s a maturity in her songwriting on tracks like Just Leave that defy her years, the album itself needs to take a few more risks. At best, it’s fun but instantly forgettable; at worst, just plain boring to listen to.

Track listing:

  1. Intro
  2. Come Get It
  3. Is It Good To You
  4. I Don’t Really
  5. You Ain’t Ready
  6. Quickie
  7. Piece Of My Heart
  8. What More
  9. Just Leave
  10. One More Chance
  11. Had To Be Me
  12. All My Life
  13. Time
  14. Queenz
  15. Is It Good To You [Remix]