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30 Rock to end after seventh season

30 Rock

Story by Jack Foley

AWARD-winning US sitcom 30 Rock is to end after its seventh series.

The decision was taken following an abbreviated seventh series and comes amid falling ratings as the show struggles to win viewers from higher rated comedies such as Modern Family.

Created by comedian Tina Fey, the show revolves around the production of a late night sketch show named TGS. It stars Fey as head writer Liz Lemon and Alec Baldwin as her boss.

It drew laughs from the way in which Lemmon attempted to juggle dysfunctional stars with her own personal disaster of a love life and attracted many high-profile guest stars, including Matt Damon, Elizabeth Banks, Susan Sarandon and John McEnroe.

It has won a string of Emmys since debuting in 2006 and turned Fey into a cinema star, while reviving the career fortunes of Baldwin.

However, audiences have dwindled of late to an average 3.5 million viewers in the US, prompting the decision to quit while it was still ahead.

The final season will run for just 13 episodes and is due to be announced as part of NBC’s forthcoming primetime schedule next week.

The comedy was dropped from British terrestrial TV following its second series in 2009, after a run of poor viewing figures on Channel Five, but it can be seen in the UK on Comedy Central where it continues to be a solid ratings performer.

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