Bradley Wiggins, Helen Glover and Heather Stanning draw multi-million Olympics viewing figures
Story by Jack Foley
THE gold-winning exploits of Team GB heroes Bradley Wiggins and Helen Glover and Heather Stanning helped to attract multi-million television audiences to the BBC, as Olympics fever continued to grip the nation.
Overnight data has revealed that Wiggins’s victory in the men’s individual time trial peaked with an audience of 5.94 million at 4pm on BBC One.
While Helen Glover and Heather Stanning’s victory in the rowing brought 4.38m to BBC One at 12.30pm.
The figures do not include the amount of viewers watching online streams or at big-screen events around the UK.
The two gold medals on Wednesday, August 1, marked Team GB’s first of the Olympics, while Glover and Stanning became the first female rowers to ever win a gold for Team GB in the Olympics.
In what proved a massively successful day for Great Britain, Michael Jamieson also won a silver medal in the men’s 200m breaststroke final with a new British record of 2 minutes 7.40 seconds.
His effort formed part of BBC One’s primetime coverage of the Games, which peaked at over 9m at 8.15pm during the swimming finals at the Aquatic Centre.