Digital Theatre app launched
ON SEPTEMBER 18, 2012, Samsung Electronics UK Ltd launched the Digital Theatre App onto Samsung Smart TV, bringing some of the most critically acclaimed productions from British theatre into homes around the world.
Working in partnership with Britain’s leading theatre companies including the Young Vic, Royal Shakespeare Company, Regent’s Park Open Air Theatre and the Almeida Theatre, Digital Theatre capture productions in High Definition from multiple camera angles in front of a live audience.
The Smart TV App will bring Digital Theatre productions direct to the living room for the first time, giving viewers a ‘best seat in the house experience’ at the touch of a button.
Digital Theatre enables theatre fans to watch plays including All My Sons with David Suchet, Much Ado About Nothing with David Tennant and Parlour Song with Toby Jones in the comfort of their own homes.
Whilst live productions can be notoriously difficult to capture authentically onscreen, Digital Theatre’s slate of productions has been praised by critics, audiences and the theatre world alike.
The unrivalled picture and sound quality of Samsung Smart TV enhances the plays available through Digital Theatre, giving consumers an unforgettable viewing experience – and provides access to the performing arts regardless of cultural, geographic or financial restriction.
Lali Parikh, Strategic Content Manager, TV, Samsung UK, said:
“The launch of the Digital Theatre App onto Samsung Smart TV opens up the world of theatre to the public, allowing people to choose what they want to see, when they want to see it. The drama of the performance is intensified through the picture and sound quality of the range, creating an incredibly immersive experience for viewers.”
Robert Delamere, Co-Founder/CEO, Digital Theatre, added:
“Over the past three years building Digital Theatre we’ve captured the best of British theatre and made it available to a global audience. Launching onto Samsung Smart TV allows us to move off the desktop and into the living room for the first time. We’re thrilled to be able to share high quality theatre with the world with Samsung.”
The new App will be available on Samsung 2012 Smart Interaction enabled models.