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Viva Forever! officially launched

Preview by Lizzie Guilfoyle

TODAY (June 26, 2012), Viva Forever! has been officially launched in London with the help of The Spice Girls – Victoria Beckham, Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell.

Described as a wonderfully joyous contemporary musical about the value of friendship in the face of fame and fortune, Viva Forever! is based on the songs of The Spice Girls.

Produced by Mamma Mia!‘s Judy Craymer and with a book by comedian Jennifer Saunders (Absolutely Fabulous, French & Saunders), Viva Forever! opens at the Piccadilly Theatre on December 11, 2012, with previews from November 27.

As one girl follows her dreams, Viva Forever! charts her journey into the world of overnight celebrity and its impact on her mother, and the friends she thought she’d have forever. From London to Spain and back again, as the world judges you, it’s all about who you really are and who you want to be, whatever the cost.

Viva Forever! will be directed by Paul Garrington, whose previous work includes international productions of Mamma Mia! and Dirty Dancing.

In 1996, The Spice Girls topped the charts in 31 countries with their debut single Wannabe. Numerous hit singles followed, including Say You’ll Be There, 2 Become 1, Who Do You Think You Are, Too Much, Stop, Spice Up Your Life and, of course, Viva Forever. They also sold more than 75 million albums worldwide and, in 1997, starred in their own feature film, Spiceworld.

After disbanding in the year 2000, all five members of The Spice Girls went on to forge independent careers in show business with mixed success. They reformed briefly in 2007 for a highly successful reunion tour.

Viva Forever! is the latest in a series so-called “jukebox” musicals, among them Mamma Mia! (the songs of Abba), We Will Rock You (the music of Queen), Jersey Boys (the hits of Franki Valli and the Four Seasons) and the Michael Jackson tribute show Thriller Live, all of which are curently playing in the West End.

Ghost The Musical continues at the Piccadilly Theatre until October 6, 2012.